spotify streaming revenue

Nutzer*innen mobiler Apps fühlen sich mit uns emotional² am meisten verbunden. As of April 2020, 75 songs have been streamed more than a billion times on Spotify, showing a huge acceleration in songs reaching this point. double the rate the majors grew their streaming revenue. Post Malone’s Hollywood’s Bleeding was the second-most streamed album, with Ariana Grande’s thank u, next in third. Formerly curated by ex-MTV Tuma Basa, the playlist has over 12.8 million followers, and has even spawned a series of arena tours headlines by members of the hip-hop aristocracy such as Migos and Chance the Rapper. Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. This represents a small decrease on the €1.86 billion reported in Q4 2018, and a 22% increase year-on-year. Spotify, which seems to be (or have been in the last three quarters of 2017 by US users), is popular with users of both platforms, scoring behind only the native streaming services and Pandora in either instance. Over 4 billion playlists exist on the platform, according to Spotify itself. This sees a less pronounced skew towards youth than we see with some apps. Physical or Downloaded sales pay a fixed price per song or album but Spotify pays artists based on their “market share” i.e. While North American MAU growth may be slightly slower, it’s worth considering that when it comes to subscribers and related revenue generation, with 37 million subscribers (approximate) in Q4 2019. For a bit of historical context Spotify subscribers as a percentage of MAU in Q4 2015 stood at 31%, in Q4 2016 at 39%, by Q4 2018 at 46%. The growth of the subscription model has seen consecutive years of revenue growth in the industry, which have seen revenue figures not too far off those we last saw when physical media was preeminent. While it would be convenient to give you a single, definitive Spotify royalty rate, the unfortunate reality is that no such figure exists. The idea that something as highly-valued as pop music is in the hands of a global tech juggernaut concerned mostly with its own bottom line is problematic for aficionados as well as artists – particularly when it is also the main distribution channel. Percentage of time spent listening to Spotify playlists. One of Spotify’s most-loved features is the user-specific playlists generated at first weekly and now daily for each listener, based on their listening history. And, of course, there are various offers and deals. But how much do Spotify, Apple Music, Tidal, Deezer and alike pay the artist? While the subscriptions continue to grow in mature markets, the majority of new subscriptions will come from emerging markets especially Brazil, India, and Russia. A snapshot taken at midway through 2019, looking back at the first half of the year (albeit one that estimates Apple Music subscribers at a lower 55 million than the 60 million figure quoted above for June 2019), is broadly in line with the above. (If you are willing to share and help fellow musicians, please send your royalty details to  [email protected].). Number of artists to which average Spotify user listens. As of September 2018, however, Spotify offers a service to artists who want to directly upload music to Spotify. Of course, preferring one platform over another does not mean you are solely dedicated to it – especially when certain services are offered free for users, or others might have exclusive access to certain popular artists. A PC Mag survey (end of year 2019) gave Spotify a Net Promoter Score (NPS) of 66. Following the lead of Goodwater Capital (see below) we’ve compared Spotify ARPU against that other mainstay of the streaming world, Netflix, from Q1 2018-Q1 2020. Looking at a survey of US streaming service users dating to late 2017 (new data was unavailable as of April 2020), we can see that Spotify is the most-popular channel with under-30s, with only US-specific Pandora coming close. Spotify pays out according to what they call “stream share”. Sie bestätigen, dass Werbung auf Spotify Marken relevanter und vertrauenswürdiger erscheinen lässt.³ . The day closed with stock priced at a shade under $150, giving Spotify a valuation of $26.5 billion. In MEA and North America we see the highest preponderance of desktop Spotify listening, on 46%, with MEA also reporting the lowest mobile listening figure of 56% (compared to North America’s 61%). An analysis by Chartmetric of Spotify’s “Genres and Moods” category of playlists (thus including both types of playlist) shows that in terms of sheer volume, we find a greater number of followers for content rather than context-based playlists. Breaking this down, 42% was generated from 341 million subscriptions, with 14.1% coming from ad-supported streams. We might note both services offer ad-supported free options, which no doubt went some way to facilitating this crossover. Spotify subscriber growth by region, 2018 – 2019, millions, Spotify vs. other music streaming services. Total streaming revenue rose by 22.9%, with subscription revenue specifically rising by 24.1%. Netflix, on 24.9%, is also marginally ahead in penetration terms. The most-streamed song in a single day is “All I Want for Christmas is You” by Mariah Carey, which racked up 12 million streams on Christmas Eve 2019. In 2019 more than 60 million users engaged with this feature, sharing content 40 million times and streaming 6.5 billion songs from the playlists. Perhaps retirement or increased leisure time is giving them more time to reacquaint themselves with the vast catalogue of music available on Spotify – if not discover something new. This is very much the nexus of user engagement for Spotify. The streaming giant generates revenue in two main ways; Firstly, if users want to listen to tunes on the platform for free, then they have to listen to advertisements while using the service. No female artist made it into the overall top five. Spotify itself reports that ad-supported listeners listen to 2.5 hours per day on average (as of 2018). A strong denial was issued, with an investigation by The Verge reporting that the music was largely composed by small artists working under aliases, many working for small labels that collaborate with Spotify. Netflix, of course, delivers a very different service, and is also in the business of content creation and distribution. Spotify Technology SA annual/quarterly revenue history and growth rate from 2018 to 2020. Tencent Music seems to be the biggest winner, increasing its share from 8 to 10%, while increasing its userbase by 76%. The younger demographic consistently more generally gave higher scores across platforms, apart from Pandora, which seems to score very well with over-30s. In terms of costs, in 2019 Spotify spent €615 million ($666 million), on R&D, €826 million ($895 million) on sales & marketing, and €354 million $(383 million) on general & administrative. In Q4 2019 this saw daily podcast recommendations being sent to users in key markets. And importantly, Netflix is investing in the creation of original content – giving something back to the art form through which it rose to prominence. The above graphic also breaks down each service by gender. It was, however, on “Baila Reggaeton”, with a little under 10 million followers, that you would have found a certain “Despacito” featuring on the very first day of its release, as well as J. Balvin’s huge hit “Mi Gente”. In financial terms this is worth $116,000-$163,000 to an artist. Further complicating matters, the vast majority of musicians opt not to share their Spotify income specifics. Just over another third goes on listening to user-generated playlists. Both total Spotify user numbers and subscribers fell into the ranges predicted in the previous quarter, of 279-289 million and 126-131 million respectively. Confirming what was found above, we see that Spotify has the most youthful user base of the three platforms, with over half of users aged 34 or under, compared with 40% of Apple and 39% of Pandora users. In May of this year, you might have seen classical violinist Tasmin Little’s shocking description of her Spotify income. Perhaps this is logical, as music listeners perhaps find these playlists easier to navigate based on their tastes. It is only an estimate. Hybrid Spotify playlists outstrip content and context-based playlists in terms of both median and mean average growth. Inclusion on a Spotify playlist can make or break an artist’s career. Even when calculating for the five million figure, you’ll find that the royalty rate is dramatically less than the above-reported payouts. While musicians have certainly been hurt, at least the current model at least acknowledges that we should pay to listen to music if we can. In 2016, we reported on the biggest spreadsheet of Spotify royalties that we’d received to date. Mainstream and alternative listening on Spotify. (The Weeknd is the fifth-most listened male artist, in case you’re curious about that). This followed on from 0.7 million shares purchased in 2018 for €77 million ($83 million). Both services reported around 20 million subscribers at the time. Spotify vs. Apple Music global subscribers, 2015 – 2019. credited with launching the career of Kiwi artist Lorde, complex and mysterious in its specific workings, 52% of revenue to record labels, who would then pay their artists anywhere from 15% to 50% of that, able to negotiate better rates for itself, €15 billion ($16.3 billion) out to music rights holders, Deezer changed its model to a user-centric payment system, reality of how payouts are calculated a little more complex, though returned a few years later after her, saying that it worked against smaller artists seeking a breakthrough, 70% of revenue back to the music industry, three major labels make £19 million a day from streaming, Spotify to raise its royalty rates in March 2020, Spotify had in fact asked for artists pay it money, Sony sold half of its stock in Spotify, worth a 6% of the company, for $750 million, making a similar promise to distribute the money to recording artists, entire stock the same month for an undisclosed sum, Netflix’s financials are not viewed as a bed of roses, overtaking physical records as a revenue source for the music industry in April 2018, Spotify shares was $165.90, up on the guide price of $132, $35 billion in those heady days in the summer of 2018, 130 million of these are Spotify Premium subscribers, Spotify’s can lay claim to 36% of the global streaming market, Average hours spent listening to Spotify per month stands at 25 hours, 44% of users listen to Spotify on a daily basis, Over 50 million tracks available on Spotify, Drake, WizKid and Kyla”s “One Dance” the first song to surpass 1 billion streams, Post Malone was the most listened-to artist of 2019 with 6.5 billion streams, Sheeran’s “Shape of You” most listened song in Spotify’s history with close to 2.5 billion streams (April 2020), Sheeran is also the most followed artist, with 62.9 million followers (April 2020), Drake currently leads the way in monthly streams, at 43 million, Around a third of Spotify listening time is spent on Spotify-generated playlists, with another third going on user-generated playlists, “Today’s Top Hits” playlist is followed by 26 million people (April 2020), Other influential playlists include “RapCaviar” with over 12.8 million followers and “¡Viva Latino!” with 10.6 million followers (April 2020), Average users listen to 41 unique artists per week, Spotify quarterly revenue in Q1 2019 stood at €1.85 billion ($2 billion), €1.7 billion ($1.84 billion) of which came from Spotify Premium subscribers, Spotify quarterly revenue in Q1 2020 stood at €1.85 billion ($2 billion), €1.7 billion ($1.84 billion) of which came from Spotify Premium subscribers, Gross profit in the same quarter was €472 million ($511 million), with operating loss at €17 million ($18 million), Spotify annual revenue in 2019 at €6.7 billion ($7.3 billion), with gross profit of €1.7 billion ($1.8 billion), Estimates vary on how much a Spotify stream is worth to artist: from $0.006-0.0084 to as low as $0.00318/stream, Spotify went public in April 2018, with a valuation of $26.5 billion by the end of the first day’s trading, Spotify market cap in early May 2020 was $26.9 billion, Highest market cap to date is $35 billion during Q3 2018. Of Spotify’s revenue in Q1 2020, €1.7 billion ($1.85 billion) came from Premium subscribers, while ad-supported users generated €148 million ($161 million) – showing just how reliant on the subscriptions Spotify’s business model is. Getting people to pay for such services is a noted hurdle. This puts it just a shade behind Apple Music, which enjoys reach of 23.8%. Interestingly, a surge in US Spotify users is forecast towards the end of the forecast period in 2023. What a Top Music Industry Attorney Thinks About the Rise In Copyright Trolling — Our Latest Podcast, ‘Bone Conduction’ Headphones Don’t Go Over Your Ears — But Still Transmit Sound to Your Inner Cochlea. This statistic shows Spotify's revenue and net income (profit) from 2009 to 2018. We might note a sharp uptick in both users and subscribers around 2015. Apple Music, on the other hand, did not get a score higher than 5, while Google Play Music was in negative figures. Prices have been up and down since then, standing at $144.49 in early May 2020. We might note that, however, even over the course of four months, we have seen a change in the standings, with Post Malone’s “Rockstar” overtaking Drake’s “One Dance” – reflecting the younger musician’s rapidly increasing clout. In 2017, Spotify was accused of peppering mood-based playlists with fake artists, that had hundreds of thousands of plays, yet seemingly no other presence. According to Spotify data, streams of “Cielito Lindo”, an unofficial Mexican football anthem, increased by 1,854% after the national team’s historic victory over then defending champions Germany. These include Fausto, which has risen to become top podcast in Mexico. Spotify has reported a total revenue of $7.44 billion in 2019. Second, if the bulk of your fans are premium account holders, you can expect a higher payout, as there’s simply more cash for Spotify to pass on. Both come closer to parity than Pandora, for which close to six in 10 listeners were female. The two services’ userbases are then predicted to travel in divergent directions, with Spotify continuing to add users while Pandora loses them. This may not sound like much, but when you have millions of listeners tuning in, it … If we’ve seen a change in the course of a few short months, then it is perhaps to be expected that we saw changes over the two years since the 2018 decade of Spotify list. Sheeran and Justin Bieber are the only artists to feature in the top-10 tracks twice, reflecting the very real dominance enjoyed on Spotify by a relatively limited number of artists. Warner was not far behind in selling $400 million of stock – around 75% of its total equity, making a similar promise to distribute the money to recording artists. Spotify ARPU has been declining – to the chagrin of some invested parties (namely: record labels). Advertisers pay Spotify to use the platform to showcase their product, which in turn funds the royalties the company pays artists. Although Spotify operates on revenue shares for each stream rather than a fixed rate, its current payout rate is around $0.0038 per stream — just below four-tenths of a cent. In early 2016, it was widely reported that the average Spotify listened to 148 minutes of music per day. The next step will be to compare the song license with this recording license. The power of the Spotify playlist cannot be understated. Spotify stock price has been fairly tumultuous since then, rising to a high of $192.38 in July 2018, but coming down fairly hard from late September onwards. Spotify can be considered, along with Netflix, to be one of the key drivers of a sea change in the way we consume culture. Advertisers pay Spotify to use the platform to showcase their product, which in turn funds the royalties the company pays artists. Free Spotify access comes with lower sound quality, and advertisements, and requires an internet connection. Audiam also suggested that Spotify royalties have decreased despite rising subscriber counts and revenue. Spotify annual revenue and gross profit, 2015 – 2019, billions of euros. Spotify has published its latest quarterly financial results, covering the final quarter of 2018.. For many years the most-played artist of the year was an arms race between Drake and Ed Sheeran. Spotify lead the way in each quarter, with scores in the region of 22-28 (being at a different time and with a different respondent base this is not comparable to PC Mag’s). He found that between the ages of 14 and 35, our taste slowly moves away from the mainstream (that is artists who are more popular). Indeed, Spotify picked up two million users in India within two months of its February 2019 launch there. Spotify is looking to diversify its revenue beyond subscriptions and ad-supported music streaming. In 2018, it launched across 13 countries in the Middle East and North Africa, and in 2019, launched in India. This is up from 271 monthly active Spotify users and 124 million Spotify Premium subscribers in Q4 2019. Spotify Technology missed quarterly revenue expectations. In Q1 2020, Spotify revenue stood at €1.85 billion ($2 billion, May 2020 exchange rates used except where specified), €1.7 billion ($1.84 billion) of this coming from Premium subscriptions. We’ve calculated these figures using Spotify’s regional percentages versus total MAU, and rounded to the closest million. User growth in the more established regions (a grouping into which Latin America was only relatively recently introduced in Spotify’s quarterly reports) reaccelerated in Q4 2019, with North America seeing its highest quarterly level of growth since 2018. That means an artist would need roughly 366,000 streams on a track just to make minimum wage. It’s not just the festive season that gets listeners looking for class soundtrack. In this post we will discuss the business model of Spotify and try and understand how Spotify makes money. The following information – sourced from Spotify royalty data shared directly with Digital Music News – will help you verify that your compensation is comparatively fair. While it is not beyond the realms of possibility to see Latin America or even eventually the rest of the world overtake North America, Europe’s continuing place on the top of the pile seems assured. YouTube Premium delivers $0.00803, Apple offers $0.00563, and Google Play $0.00551. We don’t have up-to-date figures on Pandora, but it counted 40 million in 2017 – which was around the same level as Spotify and Apple Music at the time. Further breaking down US Spotify users by age, we see, as with so many apps, that younger demographics dominate. We wouldn’t have been able to achieve this without the great Spotify API and the amazing github project of evilarceus. $753. More on this in the Spotify Usage Statistics below. While physical media might be being outpaced by streaming, another industry that is increasingly finding its consumer base eroded by Spotify is commercial radio. }, one  ×  2  =  .hide-if-no-js { Both show small fluctuations in the period covered but there’s no real discernible major trend, beside slight divergence in 2019 as Netflix ARPU increased and Spotify ARPU decreased. Interestingly, though, both are outstripped by hybrid playlists, which are considered to take a little from each category (think “Latin Dance Cardio” or “Dance Party”). The top-10 most-streamed songs of all time, as of late April 2020, unsurprisingly closely resembles the top songs of the 2010s. Ed Sheeran bakes gingerED cookies with his biggest Spotify fans in New York City (Photo – Getty) Stars with a higher streaming “market share” get a bigger percentage of the revenue. Bieber, Post Malone (6), and Ed Sheeran (5) account for nearly one in five tracks (albeit one of these, “I Don’t Care” is a collaboration between Sheeran and Bieber). It’s annual revenue (for 2017 FY) was $4.78 billion, which marked a growth of 40%, with 170 million Monthly Active Users and 75 million Premium Subscribers worldwide. Spotify operates a freemium model with the majority of its users streaming music to their mobiles or desktop via apps or web browsers. The London-based musician said that she earned just £12.34 (about $15.67) for five to six million streams. In May 2018, the Seeb remix of Mike Posner’s “I Took A Pill In Ibiza” became the 10th song to surpass one billion streams of Spotify. GlobalWebIndex Spotify stats from H2 2018 break down Spotify listening into mobile vs desktop per region, allowing overlap where users use both. Slightly more than half of that amount goes on playlists personalised to each listener based on their listening history. Music streaming is now the primary source of revenue for the recording industry. Perhaps the only safe assumption would be: Spotify is responsible for a good deal of global streaming revenue. Since then, however, songs seem to be flooding into this elite club. Going by these trends, we might expect the list in 10 years’ time to look very different to now…. Returning to the US, eMarketer reports that Spotify overtook domestic service Pandora in 2017, with 65.4 million Spotify users (rather than subscribers) to Pandora’s 63.1 million. Its rivals include Deezer, Pandora, and most ominously Apple Music, which is aggressively seeking to gain market share. Spotify revenue by quarter, Q1 2016 – Q4 2019. Streaming is already the savior of the music labels as the only major source of recorded music revenue that's growing, and Spotify is the single largest contributor to that by far. Over 16% of Spotify MAUs engage with podcast content, with over 700,000 titles available. How much money per Spotify play? The 2019 breakdown also revealed that the top song not released in the current decade was Queen’s “Bohemian Rhapsody”. The most-streamed song of the decade was Ed Sheeran’s “Shape of You”. According to some sources, the ad-supported revenue only makes up around 10% of their total revenue while the rest comes from their premium membership plans. The current percentage of subscribers out of total MAUs stands at 45% – slightly lower than the 46% it has been hovering around since mid-2018. In the US, Spotify was overtaken by Apple Music as the biggest subscriber music service in July 2018. Spotify’s pay per stream varies in different countries and regions, but the average is $0.004 per stream. A different US analysis corroborates the above, showing that around 23% of male respondents, and 20% of female reported that they were members of Spotify as of March 2018. Year-on-year, we are looking at a €99 million ($107 million) or 29% increase. Perhaps to ensure that their children will never find them cool…. His “God’s Plan” was the most-streamed song, and Scorpion the most-streamed album. Spotify also overtook BBC Radio 1 in early 2017, making it the most-listened to radio station overall in the UK. This is only to give you an estimate of what to expect. The top five female artists of the 2010s also include such luminaries as Rihanna and Taylor Swift. 206,011 Spotify streams. Merlin sold its entire stock the same month for an undisclosed sum, thought to be between $130 and $150 million. Breaking it down by region, it seems there’s not a huge difference in the geographies of Spotify users and Spotify subscribers. display: none !important; There is a question, though, which separates Netflix and Spotify. The first was Drake, WizKid and Kyla”s “One Dance” in December 2016. A more recent (2019) SoundCharts study looking at the average royalty payouts per stream reports that artists earn the considerably lower sum of $0.00318/stream on Spotify. Taking a step further back, the only song not released in the second-half of the 2010s is Ed Sheeran’s “Thinking Out Loud”, which only dates as far back as 2014. Post Malone was, however, second in 2018, followed by XXXTentacion (who died midway through the year), J Balvin, and Ed Sheeran, coming in a relatively (for him) poor fifth. In the same month, however, Spotify had in fact asked for artists pay it money in exchange for on-platform promotion. The hegemony was finally broken in 2019, with Post Malone taking the honours, with 6.5 billion global streams. It’s like divvying up a pie. Little’s six-month Spotify compensation underscores two points that are probably abundantly clear to you, given the above examples: Per-stream royalties vary depending upon a multitude of details (mainly whether plays derive from premium or ad-supported accounts, as well as fans’ regions), and royalty rates seem to be trending downward. 2018 was a relatively poor year for Sheeran, who only managed to be the fifth most streamed artist. Streams of Queen’s “We are the Champions” increased by nearly 300% in Belgium after they knocked out joint favourites Brazil, leaving no room for doubt over the prevailing national sentiment at the time. That Spotify has tried to reduce the amount it pays out to labels in order to ensure its own survival and will reassure few artists. Spotify is a digital music service that gives you access to millions of songs. The 25-34 age bracket edges out the 18-24 in this case, perhaps reflecting the more universal nature of music across age groups. This would come to around 78% of total subscription revenue by this measure. This tells a different story. Tencent Music logs an impressive 11%, despite its heavy domestic focus (where it is split over a suite of four apps), while YouTube clocks 6%. There is, undeniably then, a newness bias in the songs that get streamed the most. When it comes to the most-followed artists, Sheeran again takes it, with 62.9 million followers (as of late April 2020) – which would qualify as one of the world’s 25 most-populous countries, ahead of Italy. We might speculate that we see surges in Spotify usage as concerts and festivals are cancelled, and working from home becomes the norm. Ed Sheeran’s “Shape of You” had already risen to the top, while Drake topped the overall most-streamed artist list. Sheeran’s “Thinking out Loud” also makes the list, in fifth. Taking them out of the equation, we see that content-based Spotify playlists boast a higher median follower gain, but a lower mean follower gain than context-based Spotify playlists. Looking back to 2013, Spotify actually brought in more per user than Netflix. Yorke poetically called Spotify “the last desperate fart of a dying corpse”, and criticised its role as tastemaker, saying that it worked against smaller artists seeking a breakthrough. It is estimated that Spotify pay £0.0031 per stream. Year-on-year, it’s a 69 million increase in users (32%), and 30 million increase in subscribers (30%) – a growth rate that has been fairly consistent in recent years. Spotify’s total pre-tax losses came to €131 million over 2019 ($142 million), an improvement over 2018’s €173 million ($187 million) before tax, which itself was a considerable improvement on the €1.2 billion in 2017 ($1.3 billion). It’s complex and mysterious in its specific workings, but users are known to comment on the sometimes-disarming accuracy with which the Spotify algorithm, can identify new tracks and artists that any given user will love. Pandora’s 14-17 range puts it in second place, while Amazon trailed off shockingly after a decent Q2 score of 14.

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